The unboxing
What is in the box, in the order it comes out. The most requested format in tech, and the easiest to brief: you only have to list what must appear.
Tech UGC creators
In tech the video has to show the thing working. Unboxing, handling, a screen on camera: demonstration outweighs mood.
What to pin down in the brief
What appears on screen
A filmed interface reads badly unless the brief says which flow to show. Name the screens, in order, and what has to be visible on each.
How technical it should get
A creator can talk about use or about specifications. That is a different script for a different audience: decide in the brief.
Reflections and moiré
Filming a screen produces banding when the frame rate does not match. If the device must be filmed switched on, say so: it is a shooting constraint, not a detail.
What gets ordered most here
First use
The device actually used, not presented. A precise run, from first plugging in to the first useful action.
The screen on camera
The interface in real conditions, finger included. This format needs the most preparation: with no list of screens, the creator invents a path that is not yours.
Questions particular to this niche
- How do I avoid banding on a filmed screen?
- It is a question of capture frame rate, and not every phone lets you set it. If the device has to be filmed switched on, say so in the brief: it is a shooting constraint, and some creators will turn it down.
- Specs or use?
- Both exist and they speak to different buyers. Decide in the brief: a creator left to guess will write a script that does each of them halfway.
- Can I ask for a comparison test?
- Comparing against a named product commits you to what is claimed. If you ask for it, write down what has to stay identical between the two shots: framing, light, distance.
Creators in this niche
Searching…
Arbitrary order, drawn again each day. Nobody is put first.